Macro Trend: Back to Basics

My macro trend is about going back to the basics. Many things in the world at the moment are over-complicated – with technology taking over and everything becoming interactive I think that people will begin to crave the more simple things in life, regressing to a more basic way of life. This trend I believe will not only effect lifestyles but also wardrobes and diet, with primary colours coming to the forefront and ‘fad’ foods and trendy diets becoming that of the past. With this trend it will be easier for people to come away from social media and actually engage in real life – a social alternative in our very unsociable world.



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